Where to Shop for Portrait Session Clothing
One of the biggest questions I hear from moms preparing for a portrait session is, “What should we wear for family photos?” Your clothing choices set the tone for your portraits. The right outfit can make you feel confident, flatter your shape, and tie the whole family’s look together beautifully. To make it easier, I’ve rounded up some favorite shops where you can find family photo outfits that photograph well and feel comfortable to wear.
What to Wear for Family Photos as a Mom
As a mom, you’ll likely be in the spotlight. Flowy dresses, soft fabrics, and timeless colors work beautifully for both family portraits and maternity photoshoots. Here are some favorite stores for maternity photoshoot dresses and family session outfits:
H & M: Affordable and versatile, with plenty of soft neutrals and coordinating basics for the whole family.
Simons: A Canadian favorite for stylish yet approachable pieces. Look for classic dresses, blouses, and natural fabrics that never go out of style.
Free People: Known for their bohemian style, Free People offers flowy silhouettes that are perfect for maternity photography or family portraits in outdoor settings.
Azazie: Famous for bridesmaid dresses, but also a hidden gem for elegant gowns that work beautifully as maternity photoshoot dresses or formal family photo outfits.
Pink Blush: A go-to for maternity wear. Their dresses drape softly and flatter every stage of motherhood, from bump-friendly gowns to postpartum-friendly options.
Baltic Born: Modern, flowy dresses in flattering cuts and inclusive sizing. Their gowns are especially popular for maternity and newborn sessions.
Zara: Trendy yet timeless. Zara has great options for moms and kids, especially in muted tones and simple textures that photograph well.
Family Photo Outfit Ideas for Kids
When dressing kids for family photos, think simple and comfortable. Avoid large logos or bold patterns that can distract from their sweet expressions. H & M and Zara both carry neutral-toned basics that coordinate well with mom’s dress. Simons also has stylish children’s pieces that look timeless in portraits.
Family Photo Outfit Ideas for Dads
For dads, solid colors and clean lines always work best. A well-fitted button-up shirt with neutral chinos or dark jeans creates a classic look. Zara and Simons offer excellent options for men that pair beautifully with the rest of the family’s outfits.
Tips for Choosing Family Photo Outfits
Coordinate, don’t match. A cohesive color palette works better than identical outfits.
Neutral colors, earth tones, and muted shades create timeless family photos.
Add texture. Fabrics like linen, lace, knits, or chiffon add visual depth without overwhelming the photo.
Choose comfort. If you feel great in what you’re wearing, it will show in your portraits.
Final Thoughts
Shopping for family photo outfits should feel exciting, not stressful. With stores like H & M, Simons, Free People, Azazie, Pink Blush, Baltic Born, and Zara, you’ll find pieces that feel authentic to your family while ensuring your portraits look beautiful and timeless.
